Shannon Broyles-Beale is the founder and principal strategist of @sbfactoryny.)
A former merchant and executive of Donna Karan and Brunello Cucinelli North America, Shannon launched S/B in 2012 after nearly a decade of product development and business management. She can be found here @sbfnyc.
S/B Factory is full-service brand development consultancy that provides early to advanced stage strategy for luxury, fashion and lifestyle brands. Her team applies a multi-disciplinary brand management approach that sits at the intersection of image, commerce and sustainability.